my dealer thinks that the small work van market here is very small anyway so even with a large market share NV200 was not going to sell well.Does anyone know why Nissan is discontinuing NVs in the United States? Is something similar happening in Europe?
In my market, Nissan NV had 30+% of the market, Best MPG, Lowest cost of ownership, lowest initial price and specs that met as many if not more of local needs than the competition. On this basis, I sold to loyal Ford buyers.my dealer thinks that the small work van market here is very small anyway so even with a large market share NV200 was not going to sell well.
He said the larger ones had stiff competition from Ford and Sprinter who both spend more effort cultivating the market. he also sent me this " Only about a fourth of the brand’s U.S. dealers made the necessary store investments to enter the commercial vehicle business in 2011. they installing heavy-duty lifts capable of raising 30,000 pounds of loaded vans, extending business hours to accommodate contractor needs and hiring a sales staff dedicated to fleet issues.".
Nissan also does not have the variety of pickup trucks or the pickup name that the Ford has. Some larger contractors like to have all their vehicles from the same maker to streamline operations. Nissan also gave up early on l the passenger versions of the NVs. so they lost all that visibility that the Transit Connect and Transit have as the passenger vans scurry around.
I am bummed. the NV200 was perfect for me. I may have to go back to old siennas stripped out. I despise the Transit Connect and little Ram City. plus I thought the NVs were good looking. that apparently places ,me in the minority.
If you are willing to put in the time with Face-to-face B2B business development, these results are achievable anywhere. I feel that most dealerships just don't want to put the needed effort. In my small dealership, I projected $6,000,000 in annual revenue in just over 2 years. Also, Nissan's commercial sales training is right on the money. It's appears to me that Nissan just didn't manage dealer expectations.In my market, Nissan NV had 30+% of the market, Best MPG, Lowest cost of ownership, lowest initial price and specs that met as many if not more of local needs than the competition. On this basis, I sold to loyal Ford buyers.